In 1991, my life needed a massive rewrite. Hungry for inspiration, I left my job in New York City and moved sight unseen to Aspen, Colorado. It was late January, the worst time to drive across the United States and move to a ski town. I didn’t have a job, a place to live, or much money. I had never been west of Pennsylvania. Still, not taking action to change my life would come with consequences. If it didn’t work out, worst-case scenario, I’d drive back east armed with great stories.
Immersed in a community of people with an intoxicating passion for adventure, I learned first-hand how stories open doors to a new world of ideas, shift perspectives, and provide a chance to connect with a person. Stories help us to develop empathy.
For me, telling stories was not a strategic side-hustle; it was essential.
Starting as a freelance writer for national and local publications, I found that stories could scale and have a broader impact through public relations. I started coaching and counseling leaders, athletes, and brands on the art of crafting their stories and delivering their messages to the media.
For more than 15 years, I led Forté PR, a public relations agency where I worked with national and local brands in the health and active lifestyle space. Yet my agency’s traditional “done-for-you” PR service model was not a sensible investment for everyone. I realized many inspiring stories were being left untold.
Today, as an independent consultant, my goal is to empower change-makers, people, and non-profits fueled by a passion for creating a better world, crafting, and sharing their stories.
And to share stories and lessons from my own life that can help others, and hopefully a few laugh.